As a locally owned jewelry store in Madison & Janesville, we set the standards for excellence, quality and service. When you’re shopping for gems and diamond engagement rings, make sure you compare cut, color, clarity, carat weight and treatments of Gemstones from one store to the next. If you’re comparing exact qualities, The Diamond Center is sure to have the best price. We carry the largest selection of designer brands in the area! Diamond jewelry, engagement rings and wedding & bridal jewelry are our speciality! The Diamond Center has more diamonds on display than any other jewelry store in Wisconsin! We also have the best selection of all your other jewelry needs including watches, gold chains, colored gemstones & Pandora Jewelry, and even giftware.

We recommend our FREE semi-annual cleaning and inspections. In the event you chip, break, or lose a diamond or gemstone you purchase from us, The Diamond Center will replace it for free. Open any bridal magazine and you will, no doubt, see ads for many of the same jewelry designers that we offer here at The Diamond Center. These designers protect their reputations by working only with select jewelers nationwide. The Diamond Center has the exclusive jewelry designers you would normally need to travel to a larger city to find It’s all right here at The Diamond Center!