ENGAGEMENT RINGS

WEDDING RINGS

DIAMONDS

DIAMONDS

WATCHES

FINE JEWELRY

ABOUT US

Where Wisconsin

Gets Engaged!

Say yes.

LATEST PRODUCTS

1 2 3 4

TRENDING PRODUCTS

What our customers are saying

“The Diamond Center in Janesville, specifically Jeff, are WONDERFUL to work with. He was professional, friendly, and helpful and helped my fiance choose the most beautiful diamond for our engagement. The quality of the diamond is unmatched and Jeff spent time helping him to pick the perfect ring. We will be back very soon to purchase wedding bands, and I recommend that everyone go see Jeff at the Janesville Diamond Center. What an exceptional experience – we will never go anywhere else!!”

Sara BurnsRockton, IL

“Every time I come into the Madison store, Brett and Carolina treat me as if I were their family. They are both so very helpful and caring. I came in to have my rings cleaned and left with not only a ring that sparkled like new, but a new ring for my right hand. No pressure, just helpful information. They only jewelry store to go to.”

JeanFitchburg, WI

Best Free Lifetime Warranty

It is well known that the best things in life are quite often, FREE. That is why our warranty is at the top of our “BEST” list. The Diamond Center has even done away with those required six-month inspections!

Best Prices

As a locally owned jewelry store, we set our own standards of excellence for quality and service. When you’re shopping for gems and diamonds, make sure you compare cut, color, clarity, carat weight and treatments.

Best Staff

Jewelry certification classes through GIA is just the beginning of our staffs training! With over 200 years combined experience, our sales staff trains continually so they can pass their knowledge of quality jewelry on to you. View staff page.