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  • Receive $100 in Diamond Center Rewards For Every $500 You Spend!

    Diamond Center Rewards

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  • Authorized Citizen Watch Retailer in Madison & Janesville

    The Diamond Center is your Elite Authorized Dealer for Citizen watches with the best selection of Modern Men’s and Women’s watches in the area.

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  • The Diamond Center • Janesville • Madison

    Where Wisconsin Gets Engaged!

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  • The Lovebright Collection has it all...

    Lovebright Collection is Big, Beautiful and Affordable Luxury. A stunning collection that has made Buying Diamond Jewelry – Fashionable and Exciting Again!

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Hearts On Fire Diamond JewelryRitani Simon GJeff Cooper LVE LE VIAN    Scott Kay

Engagement Rings

The Diamond Center is Where Wisconsin Gets Engaged! Browse our large selection of Diamond Engagement Rings from Top Designers including Hearts On Fire, Simon G, Ritani, Scott Kay, Jeff Cooper, LVE, & more!

BROWSE ENGAGEMENT RINGS

Wedding & Anniversary Rings

Celebrate your everlasting love for one another and mark your lifetime of commitment together in style with a beautiful wedding or anniversary ring from The Diamond Center. Browse our large selection today!

BROWSE WEDDING RINGS

Diamond Jewelry

As a locally owned jewelry store in Madison & Janesville, we set our own standards of excellence for quality and service. When you’re shopping for diamonds, make sure you compare cut, color, clarity, carat weight and treatments.

BROWSE DIAMONDS

Fine Jewelry / PANDORA

Visit The Diamond Center to find the newest styles in the PANDORA jewelry collection including charms, bracelets, rings, necklaces, and earrings.
For gifts that are both personal and stylish, choose PANDORA!

BROWSE FINE JEWELRY
VIEW HEARTS ON FIRE COLLECTIONS

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What our customers are saying

“Perfect. Just perfect. They are the most wonderful people. They still remember my name when I walk past in the mall. Locally owned businesses are the way to go.”

WeddingWire User3539776weddingwire.com

“Brett Linskens A+ service! If you are buying a diamond in the Madison area, the diamond center is best place and Brett Linskens is who you want to work with.”

Patrick FoleyMadison, WI | 07/12/17 – facebook.com

“I’ve been a diamond center loyal customer now for almost 7 years. These guys do a great job of advising options and giving honest advice. Their pricing is very fair for quality jewelry. They always seem to go the extra mile to make sure I’m happy. If You’re looking for a lifelong jeweler this would be the one.”

Michelle BReviewed On 7/06/2013 – theknot.com

“We designed our ring with the Diamond Center and were very happy about the whole process. Our ring turned our beautifully and the staff were all very responsive. We are in the process of buying more items from the Diamond center because of the great experience we had with the ring.”

WeddingWire User4503059weddingwire.com

“The Diamond Center is a really great place. They have really nice, helpful staff. Their quality and warranty on their stuff is better then most Jewelry Stores. I’m beyond very happy with the service!! Our whole family goes to The Diamond Center!!”

Hannah PretschMadison, WI – google.com

“I’ve been a diamond center loyal customer now for almost 7 years. These guys do a great job of advising options and giving honest advice. Their pricing is very fair for quality jewelry. They always seem to go the extra mile to make sure I’m happy. If You’re looking for a lifelong jeweler this would be the one.”

Ryan V.Troy, MI – yelp.com
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Best Free Lifetime Warranty

It is well known that the best things in life are quite often, FREE. That is why our warranty is at the top of our “BEST” list. The Diamond Center has even done away with those required six-month inspections!

Best Jewelry Prices

As a locally owned jewelry store, we set our own standards of excellence for quality and service. When you’re shopping for gems and diamonds, make sure you compare cut, color, clarity, carat weight and treatments.

Best & Most Certified Staff

Jewelry certification classes through GIA is just the beginning of our staffs training! With over 200 years combined experience, our sales staff trains continually so they can pass their knowledge of quality jewelry on to you. View staff page.

 

The Diamond Center: Where Wisconsin Gets Engaged!

Locally Owned and Operated Jewelry Stores in Madison and Janesville, Wisconsin.

The Diamond Center is family owned and operated with two Jewelry Shop locations in Janesville, WI and Madison, WI. Both owners have worked from the bottom up within the industry and understand the meaning of hard work.  That experience has given them appreciation for our customers, which you will see each and every time you come to The Diamond Center.  Through hard work and determination, they built The Diamond Center into one of the highest accredited jewelry stores in the nation! Our philosophy over the years has been to provide quality service at the best price GUARANTEED.  This, coupled with the vast selection and best warranty and service programs available, has positioned us as a leader in the industry.  When people think of diamonds, bridal jewelry, engagement rings, colored gemstone jewelry, watches and giftware, The Diamond Center is at the top of everyone’s list.

When people think of diamonds, bridal jewelry, colored gemstone jewelry, watches and giftware, The Diamond Center is at the top of everyone’s list.

The Diamond Center Jewelry Stores in Madison & Janesville, WI