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The Diamond Center – Madison & Janesville

Locally Owned and Operated Diamond Jewelry Stores in Madison, WI and Janesville, WI

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Browse Fine Jewelry

Visit The Diamond Center to find the newest styles in the fine jewelry including charms, bracelets, rings, necklaces, and earrings.

Luxury Timepieces For Men & Women

Authorized Timepiece Dealer for TAG Heuer, Movado, Citizen & COACH Watches in Janesville & Madison.

TAG Heuer Timepieces
Citizen Timepieces
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The Diamond Center’s Certified Jewelry Experts Are Here to Help You!


Keeping It Simple…is simply offering the best of everything!

As a locally owned jewelry store in Madison & Janesville, we set the standards for excellence, quality and service. When you’re shopping for gems and diamond engagement rings, make sure you compare cut, color, clarity, carat weight and treatments of Gemstones from one store to the next. If you’re comparing exact qualities, The Diamond Center is sure to have the best price. We carry the largest selection of designer brands in the area! Diamond jewelry, engagement rings and wedding & bridal jewelry are our specialty! The Diamond Center has more diamonds on display than any other jewelry store in Wisconsin! We also have the best selection of all your other jewelry needs including watches, gold chains, colored gemstones & Pandora Jewelry, and even giftware.

We recommend our FREE semi-annual cleaning and inspections. In the event you chip, break, or lose a diamond or gemstone you purchase from us, The Diamond Center will replace it for free. Open any bridal magazine and you will, no doubt, see ads for many of the same jewelry designers that we offer here at The Diamond Center. These designers protect their reputations by working only with select jewelers nationwide. The Diamond Center has the exclusive jewelry designers you would normally need to travel to a larger city to find It’s all right here at The Diamond Center!

The Diamond Center Jewelry Store in Janesville, WI
The Diamond Center - Diamond Jewelry Store in Madison, WI