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The Lovebright Collection has it all...
Lovebright Collection is Big, Beautiful and Affordable Luxury. A stunning collection that has made Buying Diamond Jewelry – Fashionable and Exciting Again!
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Authorized Citizen Watch Retailer in Madison & Janesville
The Diamond Center is your Elite Authorized Dealer for Citizen watches with the best selection of Modern Men’s and Women’s watches in the area.
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The Diamond Center • Janesville • Madison
Where Wisconsin Gets Engaged!
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ENGAGEMENT RINGS

WEDDING RINGS

DIAMONDS

WATCHES

FINE JEWELRY

ABOUT US

Engagement Rings

The Diamond Center is Where Wisconsin Gets Engaged! Browse our large selection of Diamond Engagement Rings from Top Designers including Hearts On Fire, Simon G, Ritani, Scott Kay, Jeff Cooper, LVE, & more!

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Wedding & Anniversary

Celebrate your everlasting love for one another and mark your lifetime of commitment together in style with a beautiful wedding or anniversary ring from The Diamond Center. Browse our large selection today!

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Diamond Jewelry

As a locally owned jewelry store in Madison & Janesville, we set our own standards of excellence for quality and service. When you’re shopping for diamonds, make sure you compare cut, color, clarity, carat weight and treatments.

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Fine Jewelry / PANDORA

Visit The Diamond Center to find the newest styles in the PANDORA jewelry collection including charms, bracelets, rings, necklaces, and earrings.
For gifts that are both personal and stylish, choose PANDORA!

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The Diamond Center: Where Wisconsin Gets Engaged!

Locally Owned and Operated Jewelry Stores in Madison and Janesville, Wisconsin.

The Diamond Center is family owned and operated with two Jewelry Shop locations in Janesville, WI and Madison, WI. Both owners have worked from the bottom up within the industry and understand the meaning of hard work. That experience has given them appreciation for our customers, which you will see each and every time you come to The Diamond Center. Through hard work and determination, they built The Diamond Center into one of the highest accredited jewelry stores in the nation! Our philosophy over the years has been to provide quality service at the best price GUARANTEED. This, coupled with the vast selection and best warranty and service programs available, has positioned us as a leader in the industry. When people think of diamonds, bridal jewelry, engagement rings, colored gemstone jewelry, watches and giftware, The Diamond Center is at the top of everyone’s list.

When people think of diamonds, bridal jewelry, colored gemstone jewelry, watches and giftware, The Diamond Center is at the top of everyone’s list.