ENGAGEMENT RINGS

WEDDING RINGS

DIAMONDS

DIAMONDS

WATCHES

FINE JEWELRY

ABOUT US

Where Wisconsin

Gets Engaged!

Say yes.

LATEST PRODUCTS

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TRENDING PRODUCTS

What our customers are saying

“Perfect. Just perfect. They are the most wonderful people. They still remember my name when I walk past in the mall. Locally owned businesses are the way to go.”

WeddingWire User3539776 – weddingwire.com

“Brett Linskens A+ service! If you are buying a diamond in the Madison area, the diamond center is best place and Brett Linskens is who you want to work with.”

Patrick FoleyMadison, WI | 07/12/17 – facebook.com

“I’ve been a diamond center loyal customer now for almost 7 years. These guys do a great job of advising options and giving honest advice. Their pricing is very fair for quality jewelry. They always seem to go the extra mile to make sure I’m happy. If You’re looking for a lifelong jeweler this would be the one.”

Michelle BReviewed On 7/06/2013 – theknot.com

“We designed our ring with the Diamond Center and were very happy about the whole process. Our ring turned our beautifully and the staff were all very responsive. We are in the process of buying more items from the Diamond center because of the great experience we had with the ring.”

WeddingWire User4503059 – weddingwire.com

“The Diamond Center is a really great place. They have really nice, helpful staff. Their quality and warranty on their stuff is better then most Jewelry Stores. I’m beyond very happy with the service!! Our whole family goes to The Diamond Center!!”

Hannah PretschMadison, WI – google.com

Ryan V.Troy, MI – yelp.com

Best Free Lifetime Warranty

It is well known that the best things in life are quite often, FREE. That is why our warranty is at the top of our “BEST” list. The Diamond Center has even done away with those required six-month inspections!

Best Prices

As a locally owned jewelry store, we set our own standards of excellence for quality and service. When you’re shopping for gems and diamonds, make sure you compare cut, color, clarity, carat weight and treatments.

Best Staff

Jewelry certification classes through GIA is just the beginning of our staffs training! With over 200 years combined experience, our sales staff trains continually so they can pass their knowledge of quality jewelry on to you. View staff page.

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The Diamond Center: Where Wisconsin Gets Engaged!

Locally Owned and Operated Jewelry Stores in Madison and Janesville, Wisconsin.

The Diamond Center is family owned and operated with two Jewelry Shop locations in Janesville, WI and Madison, WI. Both owners have worked from the bottom up within the industry and understand the meaning of hard work. That experience has given them appreciation for our customers, which you will see each and every time you come to The Diamond Center. Through hard work and determination, they built The Diamond Center into one of the highest accredited jewelry stores in the nation! Our philosophy over the years has been to provide quality service at the best price GUARANTEED. This, coupled with the vast selection and best warranty and service programs available, has positioned us as a leader in the industry. When people think of diamonds, bridal jewelry, engagement rings, colored gemstone jewelry, watches and giftware, The Diamond Center is at the top of everyone’s list.