It is well known that the best things in life are quite often, FREE. That is why our warranty is at the top of our “BEST” list. The Diamond Center has even done away with those required six-month inspections!
As a locally owned jewelry store, we set our own standards of excellence for quality and service. When you’re shopping for gems and diamonds, make sure you compare cut, color, clarity, carat weight and treatments.
Jewelry certification classes through GIA is just the beginning of our staffs training! With over 200 years combined experience, our sales staff trains continually so they can pass their knowledge of quality jewelry on to you. View staff page.
Locally Owned and Operated Jewelry Stores in Madison and Janesville, Wisconsin.
The Diamond Center is family owned and operated with two Jewelry Shop locations in Janesville, WI and Madison, WI. Both owners have worked from the bottom up within the industry and understand the meaning of hard work. That experience has given them appreciation for our customers, which you will see each and every time you come to The Diamond Center. Through hard work and determination, they built The Diamond Center into one of the highest accredited jewelry stores in the nation! Our philosophy over the years has been to provide quality service at the best price GUARANTEED. This, coupled with the vast selection and best warranty and service programs available, has positioned us as a leader in the industry. When people think of diamonds, bridal jewelry, engagement rings, colored gemstone jewelry, watches and giftware, The Diamond Center is at the top of everyone’s list.