Annual Two-Day Diamond Event!

Dates: Friday, September 19th, 2025 (10AM–6PM) & Saturday, September 20th, 2025 (10AM–5PM)
Locations: Janesville & Madison

Join Us For This Years Annual Two-Day Diamond Event!

Join us for our highly anticipated Annual Two-Day Diamond Event at both our Janesville and Madison locations! This is your exclusive opportunity to explore our largest selection of diamonds and jewelry at the lowest prices we’ll offer all year.

Why Attend?

  • Expanded Inventory: Limited-time pieces will be in store for you to try on and see in person!
  • Upgrade Your Diamonds: It’s the perfect time to enhance your current collection.
  • Engagement Rings: Discover incredible deals on engagement rings.
  • Trade-In Jewelry: Bring in your old jewelry—no matter where it was purchased—and trade it in for something new and exciting.

Exclusive Event Perks:

  • We’ll Pay Your Sales Tax: Save hundreds! We’ll pay your sales tax on all diamond jewelry purchases*
  • Expert Consultations: Call or make your appointment online to skip the wait and meet with one of our expert staff members. Walk-ins are always welcome!
  • Special Financing: We will be offering special event financing! Qualified applicants can receive up to 18 months of interest-free financing.

Friday Pop-Up!

Ear Piercing Pop-Up by Aqua Artistry

  • When: Friday, Sep. 19th | Janesville location from 3-6 PM
  • Ages 5 years old and up! Those under the age of 18 will need a parent/guardian present.
  • The My First Diamonds Program
    A special milestone experience for children! Piercings are done in a professional, clean setting, using solid 14k gold diamond studs from The Diamond Center. Stop by to create a luxurious and memorable experience for your family.
    Includes:
    • Solid 14k gold diamond studs from The Diamond Center
    • Professional ear piercing service
    • Keepsake “My First Diamonds” certificate
    • Diamond Center’s Lifetime Upgrade Program (explained below)
Lifetime Upgrade Program

Looking to give a gift that grows with time? Every pair of solitaire diamond stud earrings from The Diamond Center is part of our Lifetime Upgrade Program. That means you can trade them in anytime and receive full credit of the original purchase price toward a larger, upgraded pair—just pay the difference.
It’s the perfect way to celebrate birthdays, anniversaries, or any special occasion with a meaningful and lasting upgrade. Whether you’re starting small or going bold, your diamond studs can grow right along with your story.

*The Diamond Center will pay your sales tax on diamonds and diamond jewelry purchases only during the event. Excludes Pandora Jewelry and repairs.

Can’t Make It?

If you’re unable to attend on September 19th or 20th but would still like to schedule an appointment to meet with our staff, click here to book your session.

Schedule An Appointment

Janesville Location

3515 Milton Avenue, Janesville, WI

Madison Location

509 S. Gammon Road, Madison, WI

If you can’t make it on the 19th or 20th but still would like to schedule an appointment to meet with our staff, click here.

The Diamond Center: Where Wisconsin Gets Engaged