It isn ‘t miraculous …it’s just K.I.S.

Keeping It Simple…is simply offering the best of everything!


It is well known that the best things in life are quite often, FREE. That is why our warranty is at the top of our “BEST” list. We’ve even done away with those required six-month Inspections!

Our warranty services ALWAYS include:

  • FREE Diamond / Gemstone Replacement
  • FREE Prong Work
  • FREE Head Replacement
  • FREE Ring Sizing
  • FREE Ring polishing / Rhodium plating
  • FREE Ring Cleaning
  • FREE pearl Restringing
  • FREE Exclusive Bridal Package worth Over $2500 with ALL Engagement Ring Purchases


Diamond jewelry, engagement and wedding jewelry are our speciality. The Diamond Center has more diamonds on display than any other jewelry store in Wisconsin! We are so confident in our diamond engagement ring selection that we’ll give you $100 cash towards your engagement ring no matter where you decide to make your purchase. We call it The Diamond Center’s $100 Challenge. (See store for details) We know that we have what you are looking for, and if not, we’ll still give you $IOO cash! We also have the best selection of all your other jewelry needs including watches, gold chains, colored gemstones and even giftware.


As a locally owned jewelry store, we set our own standards of excellence for quality and service. When you’re shopping for gems and diamonds, make sure you compare cut, color, clarity, carat weight and treatments of Gemstones from one store to the next. If you’re comparing exact qualities, The Diamond Center is sure to have the best price.


Open any bridal magazine and you will, no doubt, see ads for many of the same jewelry designers that we offer here at The Diamond Center. These designers protect their reputations by working only with a few select jewelers nationwide. The Diamond Center has the exclusive jewelry designers you would normally need to travel to a larger city to find. It’s all right here at The Diamond Center! Browse some of our top designers here.


Your dreams become a reality with The Diamond Center’s Custom Design Center. Our Jewelry Designers, Craftsmen and on-site Goldsmiths have years of experience in design and development of custom jewelry. The Diamond Center’s own Custom Goldsmith was voted Best of Show and presented with the “Gemmie” award in the Midwest Jeweler’s Design Competition.


aGQa is the only certification company in the world that offers secure online storage and registration for your jewelry certificate. We Offer the aGQa consumer guarantee along with a credit card sized copy of your appraisal with your purchases. Your aGQa certificate also includes a digital image of your jewelry. quality information and your Lab Certificate numbers (if applicable).


Why do we call our staff the BEST? Jewelry certification classes through GIA is just the beginning of their training. Since diamonds are graded using the 4Cs (cut, color, clarity, carat weight), our sales staff needs to understand how they all work together. With over 200 years combined experience, our sales staff trains continually so they can pass their knowledge of quality jewelry on to you. Click here to meet our staff.


“Are you kidding me? You will give me the full price for my diamond or gold chain towards any other jewelry?” Absolutely! We have been doing business this way for 30 years. That’s why it is THE BEST TRADE-IN POLICY around.


That’s what our customers say! We even Offer SAME DAY EXPRESS REPAIR SERVICE on most jobs. Our in-house Goldsmiths use their extensive experience along with the latest laser technology to give the highest quality and most efficient service available. We’re so confident in the consistency and quality of our repairs that we include a full One-year Guarantee on repairs!


We’re here when you need us! Have you ever decided to shop after dinner or late evening? Many stores that say they offer service, have already closed. For your convenience we have 2 locations offering the BEST HOURS (click here to view our current jewelry store hours)

Designer Lines Featured At The Diamond Center

Hearts On Fire Diamond JewelryRitani Simon GJeff Cooper LVE LE VIAN    Scott Kay

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