Janesville, WI
Madison, WI

Le Vian is a family-owned jewelry company with a long history, dating from the 15th century. As purveyors of fine jewelry, Le Vian had gained such a reputation that in 1746, Nadir Shah, one Persia’s most powerful rulers, chose them to safeguard the collection of jewels he had amassed — including the famous Kooh-i- Noor diamond. A rich history, across centuries.

Le Vian is known for its LOVE of reinventing several categories of fine jewelry through unique combinations of colors of diamonds, gems and gold to create the various collections. In an industry where copying is all too common, Le Vian insists on having every design start with an original idea, sketched out with pencil and paper. This time and effort spent in new designs has led to an estimated 100,000 original designs created by Le Vian over the years. Today, Le Vian is at the forefront of creating the most exquisite natural fancy-color diamond and gemstone jewelry.

Innovative Designs with Le Vian Chocolate Diamonds®

Le Vian is a family-owned jewelry company with a long history, dating from the 15th century. As purveyors of fine jewelry, Le Vian had gained such a reputation that in 1746, Nadir Shah, one Persia’s most powerful rulers, chose them to safeguard the collection of jewels he had amassed — including the famous Kooh-i- Noor diamond. A rich history, across centuries.

Le Vian is known for its LOVE of reinventing several categories of fine jewelry through unique combinations of colors of diamonds, gems and gold to create the various collections. In an industry where copying is all too common, Le Vian insists on having every design start with an original idea, sketched out with pencil and paper. This time and effort spent in new designs has led to an estimated 100,000 original designs created by Le Vian over the years. Today, Le Vian is at the forefront of creating the most exquisite natural fancy-color diamond and gemstone jewelry.

Quality of Le Vian Chocolate Diamonds®

Chocolate Diamonds® are Le Vian’s unique brand of natural fancy color brown diamonds, introduced in the year 2000. Le Vian® was one of the first to appreciate the limited quantity of rare, natural fancy-color brown diamonds that were mostly being produced by the Argyle Mine in Australia. Among the production of brown diamonds, a tiny selection — less than 5% — were more beautiful and rare than the colorless white diamonds. These rare brown diamonds, with deeper color and higher clarity, were unfairly grouped with the lower quality stones. Because they were under-appreciated, they were underpriced, and Le Vian® seized this opportunity to introduce these beautiful natural diamonds to the world. The company then coined the term Chocolate Diamonds® to indicate a select and exacting standard for natural fancy-color brown diamonds, gaining worldwide recognition for its Chocolate Diamonds® brand jewelry.

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